Irrum Doss

eCommerce Growth & Omnichannel Strategy
Miami-Fort Lauderdale, FL

With over 15 years of dynamic experience spanning e-commerce, sales, and digital marketing, I specialize in client success and strategic partnerships. My passion lies in fostering collaborative relationships and building mutually beneficial alliances that drive business growth. Certified in Google Analytics, Amazon Sponsored Ads, and Amazon Retail for Advertisers. Recipient of the 2021 Top 100 Influencers in Marketing & Advertising Award at the Marketing 2.0 Conference in Las Vegas.

Expertise
Strategic Partnerships
Alliance Management, Partner Development, Contract Negotiation, Stakeholder Management
E-Commerce & Marketplaces
Amazon, Walmart, Vendor Management, Product Merchandising, Marketplace Strategy
Sales & Revenue Growth
Business Development, Revenue Optimization, Client Acquisition, Deal Closing
Digital Marketing
Google Analytics, Amazon Ads, Social Media, Email Marketing, Retargeting, Display Ads
Customer Success
Partner Onboarding, Retention, Churn Reduction, Upselling, Account Expansion
Leadership
Team Building, Cross-Functional Management, Mentorship, Operational Efficiency
Certifications & Awards
Google Analytics, Amazon Sponsored Ads, Amazon Retail for Advertisers, Top 100 Marketing Influencer 2021
Industry Expertise
Health & Beauty, Consumer Goods, Retail, E-Commerce, SaaS
Experience
Vice President, Marketplaces
Goli Nutrition
Miami, FL · 2026 – Present
Chief Partnerships Officer
Canopy Management
Remote · 2024 – 2025
Founded and scaled the Customer Success division, building a team of 13+ that owned the full partner lifecycle from onboarding to renewal and expansion. Maintained average partner churn under 2% while exceeding all upsell and revenue expansion targets. Spearheaded the launch of Canopy's Walmart division, expanding the company's offering beyond Amazon. Drove a 69% close rate on new partnership opportunities and was recognized as Mentor of the Year for leadership and cross-functional support.
Vice President of Partner Success
Canopy Management
Austin, TX · 2022 – 2024
Led partner success strategy across client accounts, overseeing strategic relationships with some of the largest 8-figure Amazon sellers. Guided high-impact campaign strategy and fostered long-term growth while cultivating a culture of excellence and high-touch service that contributed to hundreds of public 5-star reviews.
Head of Partner Success
Canopy Management
Austin, TX · 2021 – 2022
Promoted to lead the Partner Success team, scaling operations and establishing processes for partner onboarding, performance management, and account expansion across the agency's growing client base.
Partner Success Manager
Canopy Management
Austin, TX · 2020 – 2021
Managed strategic partner relationships for an Amazon-focused agency, driving client retention and growth through hands-on account management and data-driven campaign optimization.
VP of Ecommerce
jClub
New York, NY · 2016 – 2020
Managed 150+ vendor accounts and oversaw 10k+ product SKUs across pricing, scheduling, placement, and copy. Directed all affiliate accounts, managed social media including a Facebook account with 3.8 million fans, and created promotional email calendars overseeing ROI for SMS and display ad campaigns.
Chief Sales Officer
Choxi (formerly Nomorerack)
New York, NY · 2010 – 2016
Drove $340 million in annual revenue within 4 years of launch for a discount online retailer that grew to 19 million customers. Managed a team of 15 purchasing specialists across NYC and Vancouver. Identified marketing opportunities resulting in 33 million items sold and grew social media outreach to over 4 million Facebook fans.
Vice President of Sales
Profit Source Inc
Vancouver, BC · 2008 – 2010
Specialized in the health and beauty market, built and managed an affiliate network attracting key affiliates. Developed strategic partnerships with advertisers generating millions in monthly revenue.
Director of Sales and Marketing
Revenue Gateway LLC
Vancouver, BC · 2004 – 2008
Led sales and marketing for one of the largest CPA networks online, managing exclusive products and offers across health, diet, mobile, and automotive verticals.
Client Relations / HR Manager
Realestatetours.com
Vancouver, BC · 2002 – 2004
Managed client relations and human resources for a real estate marketing technology company offering virtual tours, website development, and marketing services across British Columbia, Alberta, and Ontario.